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Boardrooms in bathrooms

The premise of this presentation is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.The presentation examines...

Catalogue: Congress 2005: Making A Difference
Authors: Sangeeta Gupta, Anjali Puri, BV Pradeep
Company: Nielsen
September 21, 2005
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Citation

Gupta, Puri and Pradeep (2005a, September 21). Boardrooms in bathrooms. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/boardrooms-in-bathrooms